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BREAKOUT SESSIONS

AMENITIES | CREATIVITY | EQUITY | SUSTAINABILITY

AMENITIES
Celebrations & Animation of the Downtown
Cities are not only commercial or education centers; they are gathering places and celebration places, and they should reflect this vibrancy. Communities can learn how to foster celebrations which can draw visitors, tourists, and residents alike for eating, shopping, and peaceful gathering, and also foster everyday strategies to give life and excitement to a city center, such as outdoor performance series and sidewalk vendors. Animation can also refer to design strategies such as gateway and wayfaring signs, creative landscaping, urban lighting, and common design standards. Both celebrations and animation contribute to creating a vibrant and competitive place, and require creative leadership to be involved.
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Design & Urban Design: Building the Livable & Creative City
High quality design and planning can help the private sector increase profits by stimulating new employment opportunities and economic growth. The quality of public sector design – government buildings, museums, public housing, libraries, and post offices – also has a huge influence, as governments collectively are the largest builders in the nation. Collaboration is the key between architects, urban designers, landscape architects, and artists to creating these special places of value to the broader community in the built environment.
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Housing: Living Above the Store
As the needs and desires of the population continually evolve, cities have found that it is in their interest to understand how to integrate residential space into the urban fabric. Mixed-use development promotes vibrancy in communities, and allows people greater access to amenities. When communities are mixed-use, people can live, work, play, and learn all in the same neighborhood and ultimately create stronger ties to the community around them.
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Kids' Places in the Central City
Like adults, children also need cities that feel livable to them, and even more than adults, children require kid-friendly and efficient public transportation, safe bike routes, properly scaled street furniture, comprehensible signs and colorful graphics, attractive gathering spaces and adequate recreational facilities. Facilities as varied as extreme sports parks, public libraries, museums, community centers, and more have the power to provide healthy, exciting, and safe places for kids within an urban environment.
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New Anchors: Beyond the Field of Dreams
There have been waves of 'anchors' for cities from renewed sports stadiums to blockbuster aquariums.  These large-scale amenities have the power to act as gathering places for visitors and residents and to spur further development in the surrounding neighborhoods.  Recently, communities have looked beyond these typical choices towards more diverse attractions such as libraries, museums, and other cultural facilities to act as anchors and set them apart from other communities.
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Public Art/ Place Making
Public art animates public spaces; gives people something to talk about; lets artists, community groups, and others comment on the environment around them; and at the same time creates something of lasting value for society that reflects the culture of the community. There are many “placemaking” strategies communities can learn to build important public-private partnerships and to draw residents into the process of creating public art and great places.

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CREATIVITY

Branding/Image
Creating a “brand” for a city is important not only to outsiders but to its current residents as it promotes pride, value, satisfaction, and expressions of anticipation of things to come. Communities must consider their own priorities, strengths and comparative advantages when formulating a marketing strategy. The challenge is how to identify the most appealing assets that represent the entire community, how to market them fairly and tactfully, and how to use these assets to accomplish larger livability goals.

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Creative Industry Districts
Cities have always been a breeding ground for creativity – it is here that the critical mass of artists, entrepreneurs, and intellectuals can be found. Cities are where people share ideas and cultures, where interaction leads to new ideas. Creating specialized districts revolving around the creative industries can foster innovation and revitalize neighborhoods into 24 hour economic and cultural hubs.
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Cultural Planning and Funding for Tomorrow
Culture is big business, and there is new appreciation of the key role it can play in the sustainability of a city or neighborhood, especially when thinking about attracting new and younger residents and retaining current residents. Communities that have good cultural infrastructure in place that can match dollars to programs and plan for innovative cultural events and programs have a competitive edge and ultimately can better provide for everyone in their communities.
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Financing the Creative Economy & the Livable City
Finding the money to finance infrastructure and cultural and technological improvements to cities is never easy, and often involves complex relationships between the public and private sectors to maximize the return on various tax and other revenue sources. It is always most effective when the balance is right so that both the private and public sector benefit from new projects. Creative financing tactics can help to bring in the right industries and the right amenities to complement these industries so that everyone ‘wins’ in the end.
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Tourism and Visitation
Tourism and hospitality are major growth areas for the 21st century and communities of all sizes and notoriety can use tourism as an economic engine and a community development strategy. These strategies are most effective when they reflect a community’s culture, when they are used by the community, and when they bring in sustainable economic activity. By investing in resources for local citizens and then sharing these resources effectively with the world, communities can attract people to visit, invest in, and move to the community, and provide opportunities to bring new money and diverse industries that complement the tourism industry.
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EQUITY
Citigroup is a proud sponsor of the Equity Track
 

Affordable Housing

Issues surrounding affordable housing affect every community, and many communities have taken positive, innovative steps towards ensuring that there is enough available low-income and workforce housing. With such varied strategies, communities have the option to pick the one that will benefit them the most and create the most equitable and diverse environment.
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Aging Population & the Livable CitySponsored by
Despite the growing ranks of the elderly in American communities, community planners and civic leaders have focused relatively little attention upon their special physical and social needs, interests, and potential contributions. Amenities that directly benefit the elderly, particularly those living independently, such as resting places, readable signage, educational and wellness programs, and public transportation, make communities more livable for everyone. Furthermore, communities can find ways to harness the creative power of their experienced elderly through civic engagement and volunteer opportunities that can make a stronger community for the young and old.
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Diversity in the Creative Economy
Diversity comes in many forms from cultural to economic to ethnic to sexual orientation. It has been discussed that communities that embrace diversity are more sustainable within the creative economy. All communities should consider what resources they have or can create from ethnic restaurants to affordable housing to performing arts to variety of industries to increase and maintain diversity.
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Healthy Cities for All
Healthy cities do more than provide adequate health care facilities and doctors. They also provide for the overall wellness of their population, and encourage citizens to improve the welfare of themselves and those around them. This includes comprehensive care ranging from conception to old age, and involves a broad array of public facilities like schools, clinics, libraries, and parks that are accessible and affordable to all.
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Labor Force/Job Training/School to Work
The three key barriers to a smooth transition from school to employment are a lack of basic skills, lack of training in appropriate work attitudes and competencies, and lack of information about education and employment options. If communities can encourage programs that help their disadvantaged youth and adults to learn how to thrive in the creative economy, they improve the quality of life for more people and also reduce the need to import ‘creatives’ from other places to stay competitive. For example, programs that encourage students to “learn as they earn” can help fill employment needs as well as create a community of skilled trades people.
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SUSTAINABILITY
Duke Energy is a proud sponsor of the Sustainability Track
 
Greenways & Open Space
The livability of a city is defined by not only what is built, but also by what is not built. From the vast expanse of the Mall in Washington, D.C., to the heavily used vest-pocket parks in Manhattan to the greenways that are popping up in mid-size and smaller cities all over the place, open space provides visual relief, relieves the human spirit, and offers opportunities for outdoor cooperation and community. Furthermore, the environmental benefits of absorbing air pollution and filtering runoff by protecting open space is as important to air quality as cutting industrial emissions and waste.
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Metro Funding Strategies
Financing the quality of life for the creative region involves pooling resources across political boundaries. Methods such as Bi-State financing, asset district funding, and many more offer solutions for regions looking to create mutual benefit programs that will increase the standard of living for the most number of people and increase the overall status of the region.
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Regional Visions that Work
The last 10-15 years has seen a surge in regional plans that take a long-term look at where a community wants to be in 5, 10, or even 20-40 years from now. In perfecting the art of visioning for the future, experts have learned that there are some fundamental steps that make these plans more possible, practical, and beneficial to the most number of people.
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Thinking Green & Smart: Sprawl, Energy, Water, and Waste
When communities ‘think green,’ they pay attention to the way their development patterns and infrastructure influences the environment around them and they take measurable steps to improve their environmental impact. Communities can learn how the impact of wastewater and sewage treatment facilities, landfills, reservoirs, and other sites in urban areas can be mitigated through creativity in negotiation and multiple use design, and result in parks and other public amenities to further improve the quality of life. Communities can also concentrate on how to balance growth so that they are not unnecessarily taking over the surrounding landscape.
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Transportation Strategies
Conversations about transportation strategies can range from large-scale systems such as light rail, buses, or subways, to small-scale systems such as foot and bike paths that promote general walkability. All of these systems encourage more energy efficient, and thereby more environmentally responsible, commuting. Communities can also explore creative methods for dealing with automobile traffic and parking issues. Communities that have better transportation links will be more likely to foster interaction and innovation and have happier residents with more free time to engage with the community.
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For more information please contact Irene Garnett, Conference Coordinator and COO, Partners for Livable Communities 202.887.5990 x 109 or igarnett@livable.com

Partners for Livable Communities | 1429 21st Street NW | Washington DC 20036 | Ph:202.887.5990 | Fax: 202.446.4845